Thank you Ryan Deiss for your email about split-testing the text on your BUY NOW buttons!

Check this out…….

The only variable we changed was the text displayed on the order button itself.
This test is based on a scientifically significant number of 81,650 total page views or approximately 10,206 page views per version.

Here are the results based on their quantity of clicks:

CONTROL: “Order Now” – 9 clicks – 0.9%

TEST 1: “Add To Bag” – 98 clicks – 9.6%

TEST 2: “Add To Shopping Bag” – 93 clicks – 9.2%

TEST 3: “Add To Basket” – 61 clicks – 6.1%

TEST 4: “Add To Shopping Cart” – 48 clicks – 4.7%

TEST 5: “Buy” – 28 clicks – 2.8%

TEST 6: “Buy Now” – 15 clicks – 1.5%

And the winner is… (drum-roll, please)…

TEST 7: “Add To Cart” – 180 clicks – 18.0% <— WINNING TEST:

Net Result: This test winner outperformed the control by almost 20 Times. So in other words, if your order links say “Order Now”…you’re probably leaving A LOT of money on the table.

It is important to notice that the add to cart text produced a 11.4% higher cart abandonment rate than the more direct “Buy” text however the net conversions using the “add to cart” text were more that 8X times that of the more direct “Buy” button text.